Marketing Your Home report
When a house goes on the market, the first two to four weeks are critical to the listing.
This is the HOT time for you to capture the buyers who are already in the market, ready willing and able to buy. They have seen the existing inventory and have rejected it, either the price was not right or it didn't suit them. They have alerts set up with their agents and are hungry for new listings. This is the time you are most likely to experience excited buyers, eager for a fresh new listing.
The longer a property sits on the market the more likely a buyer is going to think 1) the seller doesn't really want to sell or 2) the seller must be disparate by now or 3) what's wrong with the house?
In any of the scenarios the buyers are going to, more often than not, want to discount their offer more than they would if they think they are competing with other buyers.
Neither the seller(s) nor the agent controls the market, which dictates what a buyer is willing to pay for a home, but what we CAN control is pricing it correctly and marketing the heck out of it. Some sellers might think that pricing it correctly is just the lazy agent's solution to sell a house. If that were true, we wouldn't devote the amount of resources we do to marketing properties. With less than one in ten houses selling right now, you want to SELL, you don't want to be one of the 90% sitting on the market month after month, especially as prices in some areas continue to remain flat or decline. We market the heck out of our listings to expose them to targeted and qualified buyers and agents so that they sell for the most the market will bear. This is a proven strategy to get you the most for your home!
Each house is unique and we craft a marketing strategy to fit each home's special qualities. We market to potential buyers, both local and out of area, and we market to other Realtors working with buyers in your area. We highlight the best features of your home and absolutely saturate the internet with your listing.
In fact, each listing has its own custom designed website, just for that listing. I will be able to see week by week how many buyers are "visiting" your listing. If there is a buyer out there looking, they WILL know about your home.
We have a listing marketing and management system which contains many possible tactics to market, manage and sell your listing. We sit with you, assess your home and create a strategy specific to your listing.
Here is a list of some of the tools we may use for your listing:
A fully custom webpage just for your property with interactive google street view maps, statistics, neighborhood info, full captivating description, tons of photos, video, and more with your own custom domain name.
Detailed and descriptive blog on our website and other blogs
Yard sign with a special SMS Text Code so that people driving by can obtain the info about your home on their smart phone immediately, not have to call or wait until they get home. For those with smart phones this includes a mobile version of your single property website!
Your property is featured on our websites
Placed on hundreds of local, national and international websites
Placed on Realtor.com, Trulia.com, Zillow.com, eBAY Classifieds, and Walmart Classifieds
Custom video of your home on YouTube and many other video site
Handyman services to prep your home for sale through our local connections
Custom eflyers emailed to buyers already currently looking for exactly your type of property through our buyer inventory
Emailed to all of the Napa County Realtors
Office tour of your home
Frequent Open Houses
Just listed cards or letters to all of your closest neighbors
Walkscore to show how walkable your home is to shops, restaurants, etc.
Neighborhood info to show how engaging your neighborhood is, people buy a lifestyle, not just a home
Cutting edge photo tour of your home
Google Maps including Street views of your home
Weekly mini-updates sent to you via email with updates on marketing and showing
Monthly detailed updates, discussed with you in person showing you marketing, results, showing and competition so we stay fresh on the market
Feedback after each showing from us and from the showing Realtor whenever possible
Social Media – Facebook, Twitter, LinkedIn, and others
Craigslist campaigns for your listing and gathering a large list of buyers for your neighborhood
Maximizing the use of 25 photos as well as video on the MLS
Custom- designed eFlyers
Progressive Open Houses with other brokers
E-sign with ZipLogix Digital Ink made available to all parties for easy signing and transaction management once we are under contract
Property Management available for empty homes upon request (additional cost)
So you see, I am not afraid of marketing, I love it and spend a great amount of time, effort and money to market your listing and it pays off. It pays off in quicker and more profitable sales for both you the seller and to myself. I am not in the business of taking listings, I am in the business of selling homes. Together, we are a team to do just that.
If you are ready to sell your home and want to find out what kind of marketing program would best suit your home, call or email me today and I'll get right to work for you and your listing!